Tuesday 10 December 2013

Why West Brom should sign Cresswell

Cresswell
A report in the Mirror is linking Ipswich Town’s Aaron Cresswell with a January move to West Bromwich Albion. The left-back has been one of the Championship’s top performers this season, having assisted eight goals, more than any other player. Cresswell, who turns twenty-four before January, will reportedly cost the Birmingham-based club a £3 million fee.

The Tranmere academy graduate is reaching the peak of his career, and this is perhaps the right time for him to move to a Premier League club. Although Ipswich will look build on their run of three straight wins to enhance their play-off push in the Championship, they face a difficult period with just one home game between now and the January transfer window. Cresswell may be inclined to abort his career with the Tractor Boys, in favour of a bigger wage and top flight football at the Hawthorns.

West Brom are in need of a left-back. Goran Popov has failed to impress since joining on loan from
Popov
Dynamo Kiev, having been at fault for a lot of the goals the Baggies have conceded this season, he is likely to leave in the summer. Liam Ridgewell on the other hand, is perhaps more of a utility man, and poses little attacking threat. There is a space in the West Brom squad for a left-back.

So would a £3 million punt on the talented Cresswell be a good choice for manager Steve Clarke? It is rare for a club to spend much on a full-back. Recently, the established top flight sides have tended to pick up older, foreign fullbacks on the cheap. Sasha Riether went for £1 million and Razvan Rat a free transfer to Fulham and West Ham respectively, allowing more money to be spent on attacking players.

Olsson
In context, £3 million would be a lot for a fullback who is unproven at Premier League level. However, a slight gamble now could pay dividends for West Brom in a few years’ time. If Cresswell is given regular football in the Premier League, he is likely to improve as a player and his value will rise, and this could attract a much higher bid from another club in future. Alternatively, West Brom may instead decide to bring in an old, safe and cheap option for full-back. Doing this, they might benefit from the player’s experience in the short-term, but be forced to let him go for nothing in the near future.

Tactically, bringing in Cresswell would make sense for the Baggies. He is Ipswich’s current set piece specialist, and set pieces is an area in which West Brom have not necessarily thrived this season. They have scored four goals as a result of free-kicks and corners, which is not the best return, considering the height of centre-backs Jonas Olsson and Gareth McAuley. Cresswell’s quality of delivery could prove useful. He is also a very attack-minded player, and because West Brom currently play with two defensive midfielders, fullbacks can be afforded more licence to attack. However, current fullbacks Jones and Ridgewell lack technical ability. Cresswell does not and would provide West Brom with more
Jeremy Peace
width going forward.

Chairman Jeremy Peace might be tempted to wait for Goran Popov’s loan expiry this summer to fund a move. However, by playing the waiting game, there is a risk that West Brom will be leaving it too long. If Cresswell continues his current form, his value will continue to soar. Furthermore, he has already had reported interest from Aston Villa, and Everton, who could find themselves looking for a replacement for Leighton Baines next summer. When you see big talent, you need to act quickly, and that is the case now for West Brom.

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